People First

“Put your staff first, customers second, and shareholders third”

Sir Richard Branson, Virgin Group

How?

First who, then what
We operate according to the principle of “First who, then what”. We think people are more important than the idea. Because more can be achieved with people who share the same intrinsic motivation and purpose.

Open Source
We prefer to think in terms of sharing know-how, rather than protecting it. The best example to us is Elon Musk, who by sharing Tesla’s patents has a much better shot at changing the world of mobility.

Holacracy
Holacracy distributes authority and decision-making throughout an organisation, and defines people not by hierarchy and titles, but by roles. We use Holacracy to create organisations that are fast, agile, and that succeed by pursuing their purpose, not following a dated and artificial plan.

Our team

Hergen Dutrieux
Co-founder

Hergen Dutrieux
Co-founder
Ricardo den Brinker
Customer Experience | Growth Hacking

Ricardo den Brinker
Customer Experience | Growth Hacking
Tom van der Lubbe
Co-founder

Tom van der Lubbe
Co-founder
Marc-Peter Pijper
Digital Marketing | Customer Experience | Holacracy

Marc-Peter Pijper
Digital Marketing | Customer Experience | Holacracy
Hendrik Schakel
Co-founder

Hendrik Schakel
Co-founder
Esmee Zijp
Office Manager

Esmee Zijp
Office Manager
Frank Tukker
Co-founder

Frank Tukker
Co-founder
Philippe Mühlemann
Viisi Labs Zürich

Philippe Mühlemann
Viisi Labs Zürich

Coaches

Koen Veltman
Scale-up builder / Founder OrganizationBuilders

Koen Veltman is a true believer in business as a force for good. Koen has over 10 years of experience as consultant at McKinsey & Company, Aberkyn and SparkOptimus.

Koen Veltman
Scale-up builder / Founder OrganizationBuilders
Joris van Gelder
IT management & strategy | entrepreneurship

Joris van Gelder has more than 17 years of experience in the web development industry working for start-ups, (international) non-profits, governmental institutions and corporates. He has an engineering background and likes to focus on building an idea into a feasible plan.

Joris van Gelder
IT management & strategy | entrepreneurship
Thomas van Gaal
Community building, stakeholder management, purpose marketing

Thomas van Gaal
Community building, stakeholder management, purpose marketing
Rien Bongers
Connecting business and society

Rien Bongers
Connecting business and society
Joost Reimert
Entrepreneur in residence at Amsterdam Venturelab

Creative start-up mind, enthusiastic and effective. Expert in business development, launching & growth of start-ups in established and upcoming market. Seed, early and growth state. Turning ideas into business and growth.

Joost Reimert
Entrepreneur in residence at Amsterdam Venturelab

Advisory board

Erik Boer
Director Amsterdam Center for Entrepreneurship (ACE) / Venture Lab B.V.

ACE Venture Lab is an Amsterdam based science & tech incubator. It is our ambition to be a leader in accelerating science based and technology companies which are the drivers of innovation, economic prosperity and job creation.

Erik Boer
Director Amsterdam Center for Entrepreneurship (ACE) / Venture Lab B.V.
Ronald Kleverlaan
Crowdfunding Strategist / Founder CrowdfundingHub

As a crowdfunding evangelist I believe in the power of crowdfudning to build strong, independent organisations with sustainable relations with customers, suppliers or contributors.

Ronald Kleverlaan
Crowdfunding Strategist / Founder CrowdfundingHub
Pim Betist
Levelling the playing field for entrepreneurs

My heroes are the people with the ideas, capacity and drive to stir up the status quo. My companies are geared to making their lives easier, more successful and fun.

Pim Betist
Levelling the playing field for entrepreneurs
Rien Bongers
Connecting business and society

For over 20 years I promote innovation by means of sustainable development, both as a manager of strategy at Nuon and as managing director of Het Portaal (www.het-portaal.net).

Rien Bongers
Connecting business and society

Want to know more?

Don’t hesitate to get in touch if you want to know more about how we go about incubating new businesses at Viisi Labs.

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